Rodney Horelka

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Rodney is the CEO and Founder of 4LIFE Wealth Advisors, an independent private wealth firm serving clients from offices in New Braunfels and Victoria, Texas. With more than 32 years of experience in financial services, he believes the independent model provides the highest level of objectivity, personalized service, and long-term client success. Rodney has built a collaborative, client-focused team that partners closely with individuals and families to design tailored strategies with the goal of bringing clarity, confidence, and meaningful results.

The most rewarding part of Rodney’s career is helping clients turn their goals into reality—whether that means retiring with confidence, sending a child to college debt-free, or creating a lasting impact through charitable giving. Throughout his career, he has had the privilege of walking alongside clients through many of life’s most important milestones.

Rodney and his team are deeply committed to giving back to the communities they serve, actively supporting organizations such as The Culture Council of Victoria, Habitat for Humanity, as well as local schools and food banks.

Outside the office, Rodney enjoys hunting and fishing, spending time on the river, and traveling with his wife, Jill. Above all, he values time with their four children—Chaston, Conner, Callee, and Clare.